Fresh and current programming – acquired for Liv
Broadcasting from early morning to late evening (7:00–24:00)
allowing the busiest of people to watch the channel when it suits them
Target audience 25–44-yo adults
- will be profiled for the female audience
- typical viewer a woman aged around 35
- and enjoying her multitude of roles
People want to enjoy they everyday life and make it look like themselves. They are interested in ideas and advice on how they can make their dreams come true.
Liv provides inspiration, sparring and tips
- so that viewers can make even more out of their lives.
These people in search of ideas and inspiration are an interesting target audience for advertisers.
Programs are divided into four clear blocks
- Liv is easy to approach
- The most interesting themes and programs are easy to find
- It’s easy to watch whenever the viewer has the right time
The Home Block
... everything at home
5-hour cooking package on Saturdays
5-hour decor package on Sundays
The Me Block
The Relations Block
Relationships and sex
...and other people
The Phenomena Block
Ellen de Generes Show:
The hottest female host in the USA addresses current issues – only a week after the US premiere.
Interesting and touching documentaries about human interest topics – always with an edge.