Nelonen - Viihde on hyväksi

Nelonen Media – entertainment to the Finnish taste

Nelonen Media is a diverse and strongly developing broadcasting group reaching more than 90% of Finns. We offer them lots of different ways to enjoy quality entertainment.

Nelonen

Nelonen is our main TV channel. Nelonen´s focus is on major Finnish entertainment, international quality series and top movies. Nelonen also produces its own news every day. Varied range of programmes reach widely different target groups from singles to families, but the focus is on urban 10-44 year old. Nelonen is the second biggest commercial media in Finland.

Nelonen in numbers
- Reaches 3.7 million Finns weekly
- The average reach of a day is 1,8 million Finns (10+)
- 70 % of the viewers are under 55 year old
- Reaches 84 % of the people between 24–55 years old
- The most popular programmes in 2010: Battle of the Choirs Finland, Desperate Housewives, Finland´s Next Top Model, So You Think You Can Dance Finland, Tuuri (domestic), Matkaoppaat (domestic) and Weekend Movies

JIM

Jim is a TV channel focused on entertaining factual content and offers both real-life stories and action entertainment. Jim´s viewership focus on urban adults, both male and female.

Jim in numbers
- Reaches 2.6 million Finns weekly
- The average reach of a day is 894 000 Finns (10+)
- 60 % of the viewers are men and 40 % are women
- Reaches 60 % of the people between 25 – 44 years old
- The most popular programmes in 2010: JIM D: Tsunami (document), Kenraali Pancho & Pojat Pohjoiskalotilla(domestic) Pelastushelikopteri (domestic) and Poliisit (domestic)

Liv

Liv is a TV channel with lifestyle focus. Liv provides inspiration for life and offers feelgood entertainment targeted particularly at 25-44 year old women. In addition to lifestyle programming, Liv also broadcasts series and movies. Programming is based on five distinctive blocks: Home, Me, Relationships, Icons and Series & Movies.

Liv in numbers
- Reaches 2,1 million Finns weekly
- The average reach of a day is 693 000 million Finns (10+)
- 69 % of the viewers are women
- Reaches 56 % of the women between 25–44 years old every week
- Most popular programmes in 2010: Miljonääriäidit Maria & Nina (domestic), Kumman kaa (domestic), Huvila & Huussi (domestic), Sikke - Ruokaa rakkaudella (domestic), Liv Movies

Pay-TV channels

Nelonen Media´s ad-funded channel offering is complemented by the pay-TV channels Nelonen Pro 1 and 1 (sports), Nelonen Kino (movies and series), Nelonen Maailma (documents) and Nelonen Perhe (family programmes).

Nelonen Media radio stations

In addition to the eight TV channels, Nelonen Media also operates two strong target audience radio stations. Radio Rock is the leading rock radio station in Finland and has an outstanding following among male listeners. It has about 700,000 listeners weekly and 79% of them are men. Radio Aalto is a radio station targeted at women in Finland. It has about 411,000 listeners weekly.

Nelonen Media online services

Ruutu.fi is Nelonen Media´s catch-up TV service that brings access to programming content from the different Nelonen Media channels as well as lots of video material related to programmes and news. It has over 1,5 million video start-ups at best a week and its growing steadily.

Nelonen Media

Each channel and station also has a website that deepens the consumer relationship by offering extra programme-related content and popular discussion forums.

Nelonen Media is part of Sanoma Media Entertainment, a Sanoma Group division. Sanoma is a strong European media group operating in more than 20 countries. In Finland Sanoma is the leading media group.